Katja Hasenöhrl

Land and Sea / Land og Haf
In 2016, I‘ve been living in Iceland for over nine months, studying, hitchhiking, trekking and working on various farms and assorted projects all over the country. I connected with people in rural areas and captured their close relationship to nature (e.g. ice swimmers, marine biologists and farmers at the annual sheep gathering).

In 2012, I spent various times working with Austria's last wandering shepherd and his family. The flock counted approximately 1000+ sheep. Starting in their winter camp in the flat lands of Lower Austria the animals had to be moved into the Styrian Alps for summer and herded back for the autumn-shearing with the help of their shepherd dogs and volunteers.

Lystbækgaard is the home of Berit and her 800 sheep. There women have a chance to come and experience a different kind of life close to nature.

Documentary by Katja Hasenöhrl and Rhiannon Johnston.

Awarded Finalist: Documentary / Daily Life
at PICTURES OF THE YEAR INTERNATIONAL (poy.org)

Analogue Summer questions the topic of traditional masculinity by blending the borders between documentary photography and visual poetry. It has been shot on Revolog 600 nm effect film.

Supported by www.revolog.net

The tortoise pace

A quest for meaning and style on the Camino de Santiago

An experimentally illustrated travel report of my pilgrimage on the Way of St. James in Spain‚ based on my journal from 2008.

Every important passage is illustrated in a different technique, sometimes painted outdoors with the influence of wind and rain or using slow layering and printing methods resembling the pace of a pilgrim‘s walk.

Travelling distances can be retraced by fitting the bookmark, a map of the trail, to the page numbers, which show the milestones of the trek.

Aarhus Portraits

Photographed during one day in Aarhus for the International Photojournalism course at the Danish School of Media and Journalism.

We asked one seemingly simple question:
»Where are you going?«

Jeppe Munksgaard Nygaard (24)
»I am on my way home from swimming.«

Kenneth Nielsen (53)
»I am going to eat ice-cream with my friend’s family and after that going home to paint.

Muna Abdirisag (23)
»I am going to the baby check-up.«

Camilla Hilmi (30)
»Wherever life takes me … today to a psytrance festival.«

Fang- Yi Chen (26)
»I am meeting my friend at a Café.«
»Becoming a journalist.«

The exhibition consisted of almost 50 portraits from nine students and was on display at Dokk1 in Aarhus in early September 2024.

Queens of Vienna is an ongoing project about the drag-party-subculture in Vienna. Drag-performers from all ages and stages gather at the nightclub Marea Alta to celebrate love, diversity and beauty. 

Artist book documenting my journey through the Danube National Park realized during my residency in 2017.

Situated between the European capitals Vienna and Bratislava, the Donau-Auen National Park preserves the last remaining major wetlands in Central Europe. Here, the Danube‘s course has not been restricted by man and is the lifeline of the national park. It creates a habitat for numerous animals and plants, some of which are rare species.

The book is a fictional dialogue between fascinating personalities – searching for freedom in the untouched, mystical forest – and the surrounding nature. It contains still lifes, portraits and landscapes.
There are no page numbers but coordinates linking the pictures to their exact locations on the map attached.

Format closed 160x240mm
104 pages
Open thread-stitching

Every year an estimated 15,000 sheep are driven back to their farms from the summer grounds in the harsh Icelandic highlands on a strenuous three-day ride during the traditional Icelandic sheep roundup »Réttir«. Families, friends and neighbors help together to gather their animals in a wild hullaballoo in the roundpen. During this time I was working on a farm and allowed to follow the riders on the last part of their journey to capture the archaic spectacle with my camera and of course lend a hand.

various clients

Ways through the Danube forest

The Danube National Park is situated right at the border of the city of Vienna. As the last major flood plain in central Europe it contains an enormous biodiversity.

Five different publications have been created to create awareness for this precious habitat and motivate readers to visit and save the Danube floodplains.

One publication consists of two formats:

The small formatted hiking-book contains a »walking interview« with a national park specialist about a specific topic and a hiking-map to retrace the route.

The large formatted magazine documents the hike in pictures and enables the reader to immerse himself into the environment.

Furthermore a new logo was created for the Danube National Park.

With Antonina Handlos

For the university project Meeting Tokyo‘s Creatives we met photographer Takashi Homma in his studio for an Interview about his work and philosophy. Inspired by his recent series Tokyo Obscura shot in an elaborate camera-obscura-technique we designed this booklet, using strong graphic and typographic contrasts.

All pictures by Takashi Homma
Portraits by Katja Hasenöhrl

Photography for Kuratorium Wald × Generali

Together with Kuratorium Wald (Forest Board of Trustees) Generali Insurance is committed to biodiversity in domestic agriculture and forestry. By financially supporting farmers in creating insect-friendly landscape structures and food sources, the diversity of pollinating insect species is increased. The different measures and the participating farmers are presented in the Generali employee magazine and on social media channels.

Illustration for the new corporate identity of
Volkstheater Vienna / Season 2016
for Traktör Advertising Agency.

Click to read full article on issuu

Reportage about Freja Kvist (18), para-swimmer from Aarhus (DK) photographed and written during my time at DMJX (Danish School for Media and Journalism).

Summary:
Every stroke Freja Kvist takes in the pool is a quiet rebellion against limitation. Born with cerebral palsy, she turned to swimming not just for therapy, but for freedom—and found her purpose. At 18, she trains relentlessly with AGF Aarhus, racing alongside able-bodied athletes, breaking records, and pushing through pain with quiet strength. Supported by her family and teammates, Freja dreams of the Paralympics, proving that para athletes aren’t defined by their disabilities—but by their drive, courage, and love for the sport.

»I think it’s important for other para athletes
to know that it’s perfectly okay not to be
like everyone else, we fight just as hard
as normal people in their sport.« – Freja Kvist

Water is our most important ressource – that‘s why we need to protect it! The Water Saving Poster published by the Federal Ministry for Agriculture, Regions and Tourism (BMLRT) shows how easy it is to save water and motivates children and teens to action. The illustrated posters + stickers were sent to austrian schools, adjusted for social media and animated for an educational video showing on websites and social media platforms of the BMLRT.

Download FREE POSTER and watch VIDEO here:
www.generationblue.at/fotos-und-multimedia/videos/wasserschutztipps.html

Animation: Katharina Petsche
Text: bettertogether group

Social:
instagram.com/p/CMzGAKkq3aw/?igshid=YmMyMTA2M2Y=

Packaging design for safety matches

 

Documentation of the grape harvest and promotional photos for Scheucher Winery, a small family business in southern Styria.

The »Human Rights Space« is a meeting place for learning about children's and human rights. Experts from the human rights field, youth workers, artists, teachers and students designed the »Human Rights Space« together with children and young people and are supporting them in actively standing up for their rights. My tasks for this project were the development of the corporate design and key visuals, photographs at the kick-off festival, graphic design and illustrations for the exhibition.

www.humanrightsspace.at

Idea and organisation: Katharina Schuller
Exhibition design & development: Atelier Wunderkammer
www.atelier-wunderkammer.net

Photography and Content creation for mypoppies.

Mypoppies is a nature-related family business from Austria with decades of experience represented by a young, dynamic team. Their goal is to strengthen the cultivation of traditional Austrian poppy varieties and to create an awareness for the multitude of high quality, regional poppy seed products. Sustainability and organic farming are important company values.

The mypoppies-brand communicates with an innovative spirit and fosters collaboration with young artists.

In cooperation with Katharina Herzog (AD)
packaging-illustration: David Leitner
ceramics: @___neak

ONpoint magazine is an independent, easily accessible online magazine on nature, biodiversity, climate, health, psychology, behavioural & neuroscience

Follow and share:

https://www.instagram.com/onpoint.mag?igsh=eGIyZmx5bzRpbTgx

www.onpointmagazine.net


Team:
Katja Hasenöhrl: Illustrations & design
Jessica Feldmann: Research & science communication

Together with the Austrian UNESCO Commission we developed a new, bilingual publication to portray the 10 UNESCO Chairs in Austria and introduce their various projects at Austrian Universities and around the globe to a wider public.

The UNESCO Chairs programme has been started in 1992 to support international and inter-institutional networking and cooperations between academic institutions to strengthen the aims and principles of the UNESCO at Universities globally.

At the moment there are 10 out of 850 UNESCO Chairs located at Austrian Institutions.

The English and the German version of the brochure are linked by a folded cover, which means that they can be read from both sides.

The defining design-element is the circle or meridian, which symbolises the worldwide connection of the UNESCO Chairs.

www.unesco.at/wissenschaft/artikel/article/publikation-unesco-lehrstuehle-in-oesterreich

In October 2015 the class for Graphic Design and Advertising took part in the VIENNA+TOKYO students exchange exhibition. The task was to design posters referring to the overall topic: “Aging Population”.

This interactive poster was designed to raise awareness for the problem of “Ageism” (= discrimination of the elderly). It shows the most common prejudices against seniors. By pulling off the paper strips and tearing apart the keywords, the counterarguments are revealed.

Tales of Narwhales is a comic project realized for the Reykjavík Zine Fair 2016 at Listaháskóli Íslands

Lecturers: Lóa Hjálmtýsdóttir, Sam Rees

www.instagram.com/talesofnarwhales

While Working at Atelier Dreibholz
AD: Paulus Dreibholz

Book, 205 × 146mm (portrait), 360 pages, 4 colours throughout, thread sewn, soft cover, OTA-binding

Client
University of Applied Arts Vienna

Editors
Marcel Bois, Bernadette Reinhold

Publisher
Edition Angewandte, Birkhäuser

Advertisements, folder, giveaways and orientation system for the Open House 2018
at the University of Applied Arts Vienna.

Product shots by werkstätte digitale fotografie

Folder and animated gif for the presentation of the Global Assessment Report on Biodiversity and Ecosystem Services (IPBES) about global extinction and the crisis of ecosystems at the University of Natural Resources and Life Sciences Vienna.

with: Raffael Strasser

Invitation folder and posters for the Margarethe Schütte-Lihotzky conference at the University of Applied Arts Vienna in cooperation with the Forschungsstelle für Zeitgeschichte Hamburg.

While Working at Atelier Dreibholz
AD: Paulus Dreibholz

Book, 238 × 170mm, 360 pages, 2 colours throughout, thread sewn, hard cover

Client
Österreichische Friedrich und Lillian Kiesler-Privatstiftung, Vienna

Editors
Peter Bogner, Gerd Zillner; PUBLISHER: Birkhäuser

Orientation-Folder for the diploma presentations (summer semester 2019) at the University of Applied Arts Vienna. The folding technique was inspired by the University’s orientation system in front of the main entrance: a sculpture with paperlike folding edges.

Editorial design and infographics for a magazine-article about power napping at the office.

While Working at Atelier Dreibholz
AD: Paulus Dreibholz

Type
Book, 240 × 170mm (portrait), 516 pages, 4 colours throughout, thread sewn, hard cover;

Client
Technical University Vienna, Institute for Architecture, Studio Hochbau 2

Editors
Michael Seidel, Gerhard Steixner

Publisher
Park Books

While Working at Atelier Dreibholz

Event flyer for the Institute of Architecture / University of Applied Arts Vienna at the 16th International Biennale of Architecture in Venice.

Cover-Design for the modern and compact photobook-series »Vienna Mini Press« published by Verlag 5-Haus.
The first volume »Russian Circus – Zauber und Zerbrechlichkeit« (»Russian Circus – Magic and Fragility«) contains photographs by Reiner Riedler and texts by Jens Lindworsky.

Concept: Verlag 5-Haus
www.edition5haus.at/vienna-mini-press